Flooring marketing, done for you

A customer walks into three showrooms, carries home nine samples, and then does nothing for two months — and buys from whoever was still helpful at the end of it. We answer the calls you can't, follow up with every lead, ask every customer for a review, and bring past customers back — and you can watch all of it.

We know how flooring work is won

  • The sample is the sales cycle. Nothing happens while it sits on a floor being looked at in different light.
  • The room is the unit, not the house. One room done well is the hallway next year and the bedrooms after that.
  • Subfloor surprises decide whether a job ends in a review or an argument, and they are found after the price is agreed.
  • People buy flooring twice in a lifetime and remember every detail of both times.

The flooring setup we build

  • A website that shows real rooms rather than swatches, because nobody buys a floor from a square inch of it.
  • Follow-up for the customer who took samples home and went quiet, which is most of them.
  • Call answering for the enquiry made on a Sunday from a room she is standing in.
  • Review requests going out once the furniture is back and the room is being lived in.
  • Reactivation for every customer who did one room and has four more.
  • Nine samples on a floor, with and without

    A woman takes nine samples home in March and puts them on the living room floor to see them in daylight. Then a school holiday happens, then a car needs fixing, and the samples end up in a cupboard. All three companies assume she chose someone else. In August she starts again from scratch, and the samples are still in the cupboard.

    Same woman, with us: in April she gets a note, in your name, with a photograph of a finished room in the one she leaned toward. It asks nothing. In August she does not start again, because she never really stopped talking to you.

    An installer tapping a vinyl plank home with a tapping block, half the room laid and half still bare subfloor

    Do the math with your own numbers

    Your average ticket: $your number. Calls you know you missed last month: your number. Multiply. That number is yours, not ours — we won't invent a conversion rate, and we don't guarantee a lead count. What we change is whether the call gets answered and the maybe gets followed up.

    What's included
    Everything: the website, call answering, lead follow-up, review requests, reactivation and campaigns — and 21 more, listed in full on Pricing. None of it costs extra.*
    *Except professional ad management and deep SEO work.
    What's not included
    Ad spend, deep SEO, and usage. Ads management is an add-on at $297 a month, flat: never a cut of your ad spend, and you can drop it any month.
    Usage rates
    Billed on top. Most customers run $20 to $60 a month.
    The heavy-month number
    The most a busy month has run is about $200 in usage, on top of the $297.
    That is a business sending and receiving thousands of calls, emails and text messages a month.
    The year-two price answer
    The price will go up for people who join later. Yours won't, ever, for as long as you stay — and that's in writing.

    Talk to a real person

    A person answers our phone 9 to 9 Eastern. After that an AI does, and it says so. Either way a person handles every request you send.

    $297 a month, one plan. Usage is billed on top and most customers run $20 to $60. No contract, cancel anytime. If you leave, the website is yours and exportable, or leave it with us hosted free forever; contacts export whenever you ask; the domain is yours either way.